Without a doubt, it’s our people that sets us apart! We’re a tight team of professionals who have made a life-long contribution to creating excellence in the printing industry. Collectively, we have almost 200 years of experience between us. Most of us have worked together for decades and have been in the printing and publishing business since starting our careers. We take personal responsibility and pride in our work and step up to help each other out whenever needed. That benefits our clients because we work well together to make sure your deadline is met and your quality expectations are exceeded.

Michael Swaidner


Michael Swaidner has been in the publishing and printing business for more than four decades. While owning his first printing plant in Stowe, he launched The Garlic Press and began publishing the Dining out magazines and maps. The Real Estate Guide soon followed and has been continuously published for 32 years. Michael bought Pop Color in 2003 and began assembling a world-class team right away. He’s spent a lifetime learning about printing and publishing, staying ahead of the changes in technology, running a local business, and delivering high quality products to clients. When not at work, Michael likes to cruise the back roads on his motorcycle, fly an airplane, or sail the waters of the world. Giving back to his community is important to him and he spends his free time working with the Colchester/Milton Rotary Club Center for Technology in Essex, Vermont Symphony Orchestra, and the First UU of Burlington.

Hometown: Colchester, Vermont

Francine Peet

Front Office Manager & Production Assistant

When you step in the door or give us a call, you’re likely to meet Francine first. You might notice the Vermont folk art hanging in the reception area and wonder who the artist is. That would be Francine. She paints beautiful scenes on slate or many other substrates. With over 30 years in the publishing and printing business, Francine started working on a Mac. She saw the benefits of desktop publishing, applied it to her work, and trained the staff. She uses her Adobe Illustrator and PhotoShop skills to provide prepress services to clients. Got a question about your project or need a quote? Francine’s the one to track down your answers. You can count on her to get right back to you. Designing is her favorite part of the job and she especially loves working with brides to produce custom wedding materials. When not at Pop Color, you might find Francine picking through piles of slate from an old barn roof or putting in her kayak at Arrowhead Mountain Lake. But her favorite time is spent playing with her six grandkids.

Hometown: Georgia, Vermont

Scott Austin

Production Assistant specializing in wide format work

The first thing you’ll notice when you talk to Scott Austin is his eloquence and passion for the print business. He started as a pressman after graduating from Mount Mansfield High School. Scott has spent the last thirty years doing every job there is in a print shop and he knows the business inside out. While the technology has changed the industry, he still finds artisanship and magic through wide format work, giclée, PhotoShop prepress, high-end scanning and color matching. He especially loves working with artists who want to take their business to the next level. Talk to Scott if you want to learn more about a print process. He’s not only patient and knowledgeable, he’s wicked funny. When he’s not sourcing organic, free-range paper stock, you’ll likely find him on the Bolton golf course with best friends from high school.

Hometown: Westford, Vermont

Sean Coon

Production Assistant and resident computer & IT wizard

Like all his colleagues here, Sean Coon has made the printing industry his lifetime career. He’s been working in publishing and printing before he even graduated from the Essex Tech Center over twenty years ago. He’s worked with Pop Color’s owner, Michael Swaidner, for 21 of those years. Sean’s our computer wizard. He does everything needed for prepress including layout and design in Quark Express. What he likes most about his job is solving challenges…the bigger the better. He enjoys producing eye-catching design and he’ll proudly show you examples of his favorite client projects. His love of design is evident in every issue of the Barre Granite Association Magazine and the Real Estate Guide (two publications Sean has designed for many years). When it’s time to go home for the day, Sean likes to relax watching movies and playing video games. His favorite movie is Blade Runner.

Hometown: Essex, Vermont

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